Street Car Bistro is a new business opening in my
neighborhood. The liquor permits are
posted on the front door and the windows are covered with white sheets of paper
with repeating patterns of “Street Car Bistro” and “www.streetcarbistro.com”. Sheets on the front door are hand signed by
Kathy and Jim - the owners, Sunny – the bar manager, and Vito – the executive
chef.
The Street Car Bistro
Web Site has a neighborly feel to it, offering “only fresh, locally grown
food and a fantastic selection of beverages AND not so hard on your pocketbook
so you can make it a regular hangout without going broke.” I interviewed Kathy
and Jim for my blog.
My most pressing question – how were they able to finance
their business in the current economic environment? The “buy local” movement
has been a boost to local businesses, at least those that survived the
recession. However, this is the most difficult
time to find funds to start a business that most people can remember.
Kathy and Jim are enthusiastic about their new venture and were
optimistic about their ability to borrow the money that they needed. Kathy had owned a commercial photography
business and Jim works in finance at The Standard. They did their market research which gave
them confidence that the neighborhood would support their vision. They wrote a comprehensive business plan and
began approaching banks, angels and ventures.
No one would lend them the money.
The banks are hampered by the new banking regulation put in place to
prevent another “too big to fail” financial bailout. The angels and venture
capitalists want 20% plus returns, an impossibility for a small, neighborhood
business.
Finally, Kathy and Jim had to make a go/no-go decision. They decided to go ahead, using personal
assets, most in IRAs and 401k plans. The
IRS slaps a 10% penalty on using these funds and then taxes them at their
marginal tax rate so these are vey expensive funds. The US government puts up road blacks every
step of the way, at a time when economic recovery depends on new businesses for
new jobs.
Jim devised a “Founding Members Program” to help raise
operating cash. Founding members get their name on a wall, a T-shirt and a
discount of 5% to 20% depending on membership level. Amy Cortese, author and blogger, Locavesting,
talks about a similar program at a microbrewery in Austin, Texas which raised
$20,000 in operating cash from their membership program and, as a bonus, had
loyal customers from day one.
Amy Cortese is speaking at the Jump Starting
Local Investing Conference on June 15th and 16th in
Portland, only four blocks from the Street Car Bistro. Kathy and Jim called Amy
and signed up for the conference. Amy is
excited to have an example of a local business using a locavesting strategy. Kathy and Jim are excited about learning more
about locavesting and still optimistic about getting a loan to finance their
business. I am excited about having a
new neighborhood hangout with fresh, locally grown food and good beer.
